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From school leaver to digital entrepreneur


What are the most important skills that students need to prepare for the modern-day workforce? More importantly, how can educators help them gain these competencies?

As the new academic year gets closer and closer, students make the switch from further to higher education in the hope of having the best possible opportunity to become successful in their chosen career path.

It is imperative that the initial engagement from either school or college to university sets the standard for a student’s academic life at your institution, giving them the foundations needed to become the next generation of world leaders.  This includes the knowledge and life skills required to operate in a post-academic world and now, more importantly, the tools in which to do that too.

Students are utilising technology every minute of the day, spending countless hours immersed in social media, online shopping, gaming and much more.  The same is now expected in their academic life.  Nearly all institutions including business, industry, medicine, science, and government have harnessed aspects of these technologies for decades, is your university doing enough?

There are other less obvious benefits too. Technology can have a reciprocal relationship with teaching. The emergence of new technologies pushes educators to understand and leverage these technologies for classroom use; at the same time, the on-the-ground implementation of these technologies in the classroom can (and does) directly impact how these technologies continue to take shape.

Audretsch (2014: 320) argues that in the entrepreneurial society the university should “provide thinking, leadership, and activity to enhance entrepreneurship capital”. More and more, universities and other educational institutions try to equip their students with the necessary knowledge and skills for starting a business or acting entrepreneurially in other ways.

Delivering a digital campus for your institution will give students the perfect start to their academic journey. Constant communication, engagement, and opportunities to really embed themselves in the community can be communicated through all their devices, anywhere in the world.

Make the most of what students already know and love will gain their respect and trust, creating the alumni proud to attend your university.

Want to hear more about implementing a digital campus?

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